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The Future:
"I can see the future - but just out of the corner of my
eye. I'm a peripheral visionary" - Steven Wright |
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In thinking about how you or your organization can utilize the
services of Warehouse38.tv - it's important to consider where
your needs fall in the Online Creative Spectrum. The most
essential step is to realize that you need to expand your
multimedia horizons - then it's merely a matter of deciding how
to broaden your personal or corporate digital footprint.
Some people are comfortable with the quality and impression that
they leave from just speaking into a desktop webcam - and for
those folks, that may be the extent of their ability (or need)
in terms of digital content creation. But most people are
seeking out a more professional image than those kinds of
delivery systems can create - and for those people, we have an
escalating range of services that allow you to "start small" and
then grow as you become more comfortable with the digital
distribution process.
Online Radio - a good starting point for most
people new to the concept of digital multimedia creation - it's
live, interactive and allows for great freedom of expression. At
Warehouse38.tv we're experts in helping you plan, organize and
execute on your own personal radio show. Your concepts and ideas
can be delivered to the ENTIRE connected world via voice in a
professional and measurable manner. Archives of your
presentations can be reviewed or re-distributed via alternative
technologies for even more exposure.
"YouTube" Video - you're probably aware of the
explosion of online video in recent years, but your skill set
may not put you in a position to take advantage of the millions
of eyeballs trained on streaming video. At Warehouse38.tv, we
can create a highly polished, professional "image piece" about
you, your business or your ideas with nothing more than the
information found on your website or traditional materials such
as text and still images. In many cases, it's completely
unnecessary to "roll tape" (especially if you're not comfortable
being on camera) for you to have an exciting, creative and
engaging video just waiting to be found by the millions of
people searching YouTube. Of course, if you'd like to be "on the
air" - we're more than happy to have you as part of the
production! The key point is this: we can create video for you
with almost no materials or with as much participation as you'd
care to lend - your level of involvement in the creation of your
online video is completely up to you!
SEO Video - (Search Engine Optimization Video)
as more and more people search for video subjects online
(YouTube is now the second largest "search engine" outside of
Google, Yahoo is third) using video as a way to boost your
search engine rankings can be as valid and may be more effective
than endless keyword purchases. Consider two companies that are
essentially "neck and neck" in terms of Search Engine rankings -
the first one to have a video on YouTube will now rise above the
other in rankings. And nothing compares to having your video
show up in the #1 position on Google / YouTube. Remember that
Google now owns YouTube, so draw what conclusions you will from
that close association. Remember that while creating video to
improve your rankings is important - it's also important to put
a plan in place that allows for the continued creation of these
materials, "one shot" strategies in SEO are rarely successful
long-term. A series of educational videos, an ongoing discussion
of detailed niche subject matter, a continuing humorous vignette
- all these are excellent ways to assure that your video
(pointing viewers to your content) stays on top!
Live Webcasting - your place or ours? Many
companies are finding success with live webcasting in terms of
range of distribution, participation numbers and audience
interaction as opposed to traditional "on site" meetings or
training sessions. The cost factors alone comparing a webcast to
a several-city "presentation tour" should be enough to convince
most skeptics. But live webcasting can do so much more! There
are corporate applications - but there are also pure niche
information / entertainment plays that could be creating the
online stars of tomorrow today! If you're s subject matter
expert or have a top-ranked niche information website, you need
to consider Live Webcasting as a way to maintain your
competitive edge and to create a direct one-on-one channel of
communication with your audience. Using chat rooms and Skype,
viewers of your live webcast can interact in a "town hall" style
with you or your presenters, taking the expression "audience
interaction" to new heights. Your webcast can be archived for
delayed viewing. At Warehouse38.tv we have one of the most
technologically advanced webacsting distribution systems coupled
with a 4 camera "switched" studio that comprises over 1700
square feet of our new facility. We're happy to come to your
location to webcast live, but you may want to consider the
advantages of webcasting live from our facility (at least come
and take the tour!).
What does this all have to do with the future?
Only by fully engaging the technologies available for use TODAY
can we stay on the cutting edge and maintain a predictive stance
on the media distribution technologies of tomorrow. We're never
sure what the "next big thing" is going to be - but by keeping a
clear eye on media technologies as they evolve on a day-to-day
basis - we may just be able to create that "next big thing"
right out of our warehouse in Littleton, Colorado!
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Future Think:
Some of the forward thinking projects
we've been involved in:
- The world's first graphic-based online newspaper
(1989).
- The world's first user-generated online video website
(1999).
- Early application service provider models around
streaming video (2001).
- Early online video content management systems (2001).
- Early "digital classifieds" applications for the
newspaper industry (2003).
- Early "pay-per-view" online video distribution models
(2004).
- Early print-to-video conversion systems for directory
listing services (2005). |
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